Market Entry Consulting
EVIDID MARKETING SOLUTIONS
We assist international companies in starting, running, and developing their businesses in Serbia.
Consulting and services
Expanding to new markets is often a challenging endeavor that requires substantial research and planning. Success does not just happen – it has to be well prepared. Competently executed, new market entry is a manageable way to drive corporate growth.
Market entry services
A sound market entry strategy maximizes your chances of success when moving into a new market.
Localization services
Effective localization can be the difference between the success and failure of your marketing efforts.
Market positioning
Determine where your business stands in the market and how to attract more customers.
Understanding where the possibilities and risks lie, the size of each opportunity, and what competitors are doing will provide you the confidence to make proper market entry decisions.
Localization does not only means translating your written message to any other language. It means adjusting your tone, look, and feel for your new target market.
The strategic marketing process involves conducting research and setting goals and objectives that will maximize the efficiency and success of your performance in a new market.
If there is a demand for your products or services, entering the Serbian market increases your consumer reach and builds your brand name while driving revenue streams.
About us
We are connecting the dots between developing a winning market entry and positioning strategy, establishing the local business operations in Serbia, and creating resonating marketing content. Our approach relies on our years of experience in practicing sales and marketing for large international companies.
Dragan Vidaković
Dragan conducted the market entry and managed sales and marketing operations in Serbia for successful international companies. Uses the acquired knowledge and experience to create practical business and promotional solutions.
Gordana Adamov
Gordana is a master of economics and international marketing. She is a strategic brand developer with over two decades of experience in launching, building, and improving brand awareness of domestic and international companies.
Adapting the value proposition for the market entry
Different customers within one market are looking for a different set of values. When a company is entering a new market, it must adapt the value proposition to the specific needs of its new target customers. Simply assuming that foreign customers in the new market will respond positively to an existing value proposition can lead to a costly failure.
Deciding on market entry mode
A critical step when expanding to a new market is selecting the best market entry mode for your business. Different approaches all have pros and cons. Deciding which to choose is as much about market insight as to business logic.
Strategic marketing explained
Strategic marketing is the approach by which you build a difference from the competition, focusing on your strengths and capabilities to provide better service and deliver more value to customers. The goal of strategic marketing is to recognize and make the most out of the positive differences that highlight your organization compared to the competition…