Evidid provides practical solutions for planning, content creating, and designing websites for startups and small businesses. The approach is directed towards producing a positive user experience and accomplishing your website goals.
To achieve the expected results, you have to set the winning marketing strategy, apply the right technology, create relevant content, and produce an attractive website design. Also, you need to properly optimize your site and manage it well while it’s online. Ultimately, you have to use website results to accelerate your business growth.
Therefore, we have developed a practical guide to walking you through the entire process. Just focus on what you do best – let us help you with the rest.
Think about what you want to achieve by building the website. Determine your target audience and what values you can offer to them. Develop a strategy to present those values effectively.
The common purpose of a website is to turn visitors into prospects. But, some goals can also be to sell products, retain clients, as well as something else, or all that together. Anyhow, if your website goals are not clearly defined, it obviously cannot be fulfilled. Pretty isn’t a website goal!
Benefits are the outcomes that users will experience by using your product or service – the very reason why a site visitor becomes an actual customer. Determine what value your target customers are looking for and how you can deliver it to them. Think about what you can do better than your competition.
The website plan is your guideline on how to attract visitors and build a well-performing site. Think ahead about what happens before, during, and after visitors interact with your business. Avoid getting stuck on features, design, or content while building and using your website.
STRATEGIC MARKETING SOLUTIONS
Building the website involves making the entire series of decisions, from functional to aesthetic solutions. Each choice you make will differently impact site performance and its results.
SEO refers to techniques that help your website rank higher in search engine results pages. This makes your website more visible to people who are looking for solutions that your brand, product, or service can provide. If potential visitors are not able to find its content, your website is practically useless.
Content is what sets your website apart from the crowd. Compelling content attracts visitors to the site, keeps them engaged, and drives them to take action. Creating and distributing relevant, valuable, and profound information will help you turn prospects into buyers and buyers into long-term fans.
The user experience is the taste a visitor has on your website, and it can make or break your marketing efforts. The UX design takes into consideration every element involved that helps in shaping the experience, how it makes the user feel, and how easy it is to fulfill the tasks.
FUNCTIONAL WEBSITE SOLUTIONS
Use your website to achieve your business goals. Combine analytics, creativity, technology, and innovative marketing strategies for better results.
Make sure to measure data that’s tied to your goals. Analytics will show what is and what isn’t working well on your site. Put those findings into action and improve your web strategy for the future. Steer your website in the right direction to improve its performance and increase conversions.
Content marketing is about creating and distributing valuable and relevant content. It will attract and engage your target audience and drive more website traffic. When done correctly, content marketing helps create a relationship with your audience and drives profitable customer action.
A conversion rate is the percentage of website visitors who complete the desired action. Everything you do in online marketing is designed to convert visitors to your website into customers for your business. Therefore, a conversion rate is an ultimate parameter in measuring your website’s success.
If you are looking for website solutions to connect your products and services with customers, let’s talk about it. There is no obligation or hard sell – just an opportunity to discuss marketing possibilities for your business.
For most small businesses website is a key marketing tool. But, just having a website isn’t enough. Your website should be optimized to satisfy visitors’ demands and to fulfill your business goals.
Studies show that between 70-80% of people research a company online before they visit in person or make a purchase. That indicates having a business website today is as necessary as having a phone number.
Having a business website isn’t just about selling your products and services – it is also about providing some value to your potential and existing customers. Your website interacts with visitors, helps them to understand your business, provides them with further information on your products and services, and allows them to engage with you.
Evidid solutions are the set of services we have created to support you in connecting the dots between developing a winning marketing strategy, creating resonate content, and designing a functional website. Our approach relies on the years of experience we have in practicing sales and marketing.
We follow the Growth-Driven Design guidelines in website building, and we are on HubSpot’s list of recommended service providers. Our goal is not just to design the websites for our customers. We work to provide them a productive marketing tool for growing their business.
We really do like hearing from you. So, drop us a line and let us know what do you think. We are responsive to your requests and value your questions.