Strategic marketing is the approach by which you build a difference from the competition, focusing on your strengths and capabilities to provide better service and deliver more value to customers. The goal of strategic marketing is to recognize and make the most out of the positive differences that highlight your organization compared to the competition…
Market segmentation is not just for big businesses. Small businesses benefit the most from segmenting their customers. Success in marketing is pretty much dependent on proper segmentation.
Each of the 4 Ps in the mix is equally relevant for attaining results, and one without the other has limited value. You can’t sell a great product if nobody knows about it. Better prices won’t bring you higher sales if customers can’t find your products to buy.