Market segmentation is not just for big businesses. Small businesses benefit the most from segmenting their customers. Success in marketing is pretty much dependent on proper segmentation.
Defining your website goals and objectives is the right point to start a new website design. You should align your website goals with your business goals, and especially with your marketing goals. In return, obtaining your business goals increasingly depends on the productivity of your website.
Each of the 4 Ps in the mix is equally relevant for attaining results, and one without the other has limited value. You can’t sell a great product if nobody knows about it. Better prices won’t bring you higher sales if customers can’t find your products to buy.